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The site has the following in the web page, "The Erectile Dysfunction Foundation, Inc." We noticed that the web site also stated " To educate men about erectile dysfunction and help them find treatment or cure through education, support, advocacy and research." It also stated " At a time when men are struggling to come to grips with their very identity, were here to educate, support and assure men that armed with knowledge, they can reclaim their lives. Our On-line Education Program for." The header had erectile dysfunction as the highest ranking keyword. This keyword was followed by giving men hope, ED, and ED Foundation which isn't as urgent as erectile dysfunction. The other words the site uses is erectile dysfunction foundation. Man academy is also included and will not be understood by web crawlers.